Niteesh Yadav Interview
Niteesh Yadav uses lettering design as a therapy exercise, always starting out with a sketchbook before moving onto making it digital. Niteesh has an intense love for details that are usually inspired by Indian culture and that is something that usually reflected in his work, especially 'Catch A Breath'.
Tell us a fun fact about you I have never tasted alcohol.
How did you get into illustration? I have been drawing words since I was kid but my first proper lettering piece was for my girlfriend and that is when I started maintaining a lettering notebook.
Who or what inspires you the most? I really like the experimental work of Stefan Sagmeister. Indian culture too as it's an ocean of inspiration for any creative soul.
What does a typical day look like for you? My day starts by attending classes, since I am doing my MA in Typeface Design. Followed by working on commissioned projects for which I usually sketch sitting next to Thames river.
What do you do when you have a creative block? I travel usually to a small city or town.
Top three clients you've worked with? Snapchat, Adobe and Sony Music
What tools (digital or not!) do you use to create your work? Adobe Illustrator and my sketchbook.
What's your favourite resource for inspiration? Behance.
Do you have any tips for artists thinking of doing freelance? Don't spend time thinking about the number of likes you get on social media and instead work on refining your skills... success will follow.
What would your dream project be? Traveling across the world creating work inspired from people and cultures of different countries.
How can fans keep up-to-date with your work? Instagram
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